Gillespie Co

New metaphors for sustainability: include the craft of great design

This post comes to you from Ashden Directory
Following Solitaire Townsend’s suggestions for metaphors – teen-aged sex, Shakespeare, and advice to the dude – Ed Gillespie, co-founder of Futerra, emailed us to add a crucial component to the art of sustainability. Ed writes: 

To add to Soli’s suggestions I would include: craft.

Sustainability is really all about craft – artful, considered, creative solutions that work for people and planet.

Sustainability is also the crucial third component of great design, building on William Morris’s‘fit for purpose’ (functionality) and ‘beautiful to look at’ (aesthetics). I add to these ‘sustainably produced, reusable, durable, recyclable’. Sustainability turns good design into truly great above of William Morris


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ashdenizen is edited by Robert Butler, and is the blog associated with the Ashden Directory, a website focusing on environment and performance.
The Ashden Directory is edited by Robert Butler and Wallace Heim, with associate editor Kellie Gutman. The Directory includes features, interviews, news, a timeline and a database of ecologically – themed productions since 1893 in the United Kingdom. Our own projects include ‘New Metaphors for Sustainability’, ‘Flowers Onstage’ and ‘Six ways to look at climate change and theatre’.

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