This post comes to you from the Broadway Green Alliance

The Broadway Green Alliance is happy to announce a new program with lcon Parking providing free valet bike parking at two midtown locations.


lcon, the largest parking company in NYC, is now working to be the most environmentally friendly company as well. They are working on a large initiative to become a paperless parking provider which will not only save precious natural resources but will help expedite the entire parking experience, thus reducing emissions. They are also working on programs for car sharing, electric car charging stations, mobile valet services, parking reservations and, of particular interest to BGA members, bike parking. lcon will provide any BGA member with free bike parking at the two locations below starting October 15, 2015.

For free bike parking your claim ticket must be validated with a BGA sticker on the back.

Stickers are available in advance from the BGA office (165 West 46th St., Suite 1312 M-F 10-6) or from your show’s Green Captain.

Participating Icon locations:                                      

lcon – Mercury Parking LLC

350 West 50th Street

Between 8th & 9th Ave.

Entrances at 350 West 50th or 355 West 49th St.


lcon – Matinee 52 LLC

810 7th Avenue

Between Broadway & 7th Ave

Entrances at 207 West 52nd St. or 1676 Broadway


Why this program?

This program puts together lcon’s commitment to the environment with members of the Broadway Green Alliance, which encourages energy efficient forms of transportation.

How it works:

Each green captain will have starter kits with stickers and instructions; for frequent users, just come to the BGA office (Equity Building, Suite 1312) and we can give you a few stickers in advance. To use the sticker, just apply it to the back of your claim ticket when you present it to retrieve your bike.


Any member of the BGA is eligible to participate. Membership is free, and you can sign up easily at


This program begins on October 15, 2015 and will continue until further notice.

Spread the word!

Please let us know how the program works for you. Please post pictures and stories about the program on Facebook, twitter, Instagram and other social media. And, tell your friends in the theatre community about this.

For more information write:


The Broadway Green Alliance was founded in 2008 in collaboration with the Natural Resources Defense Council. The Broadway Green Alliance (BGA) is an ad hoc committee of The Broadway League and a fiscal program of Broadway Cares/Equity Fights Aids. Along with Julie’s Bicycle in the UK, the BGA is a founding member of the International Green Theatre Alliance. The BGA has reached tens of thousands of fans through Facebook, Twitter, YouTube and other media.

At the BGA, we recognize that it is impossible to be 100% “green” while continuing activity and – as there is no litmus test for green activity – we ask instead that our members commit to being greener and doing better each day. As climate change does not result from one large negative action, but rather from the cumulative effect of billions of small actions, progress comes from millions of us doing a bit better each day. To become a member of the Broadway Green Alliance we ask only that you commit to becoming greener, that you name a point person to be our liaison, and that you will tell us about your green-er journey.

The BGA is co-chaired by Susan Sampliner, Company Manager of the Broadway company of WICKED, and Charlie Deull, Executive Vice President at Clark Transfer<. Rebekah Sale is the BGA’s full-time Coordinator.

Go to the Broadway Green Alliance

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