FOR IMMEDIATE RELEASEÂ
BROADWAY GREEN ALLIANCE
THE BROADWAY COMMUNITYâ€™S ONGOING INITIATIVE
TO HELP BROADWAY BECOME GREENER
CELEBRATES 5 YEARS
AND LAUNCHES NEW
NRDC THEATRE GREENING ADVISOR
New York, NY â€“ (January 27, 2014) â€“Â The Broadway Green Alliance (BGA) is proud to announce the celebration of its fifth year and the launch of a new online Theatre Greening Advisor. The BGA is an industry-wide initiative focused on enhancing Broadwayâ€™s environmental profile by adopting preferable practices and promoting awareness in the creation and presentation of Broadway shows.
In collaboration with the Natural Resources Defense Council (NRDC), the BGAâ€™s early goal was to assess theatre production and disseminate information about environmentally preferable options to the Broadway theatre community including producers, theatre owners, designers, managers, design shops and others. Collectively, the Broadway community has achieved meaningful accomplishments during the first five years of this long-term initiative, including the shift to energy efficient lighting throughout the Great White Way. As a result of this work, Broadway is now a leader in environmental sustainability in the global theatre industry.
Taking this good environmental work to the rest of the country, the BGA and NRDC are now launching theÂ NRDC Theatre Greening Advisorâ€”an online guide to help theatres across the country implement environmentally intelligent practices. More than two years of work has gone into the creation of this unique online environmental resource for the theatre community, and it is arguably the most comprehensive theatre greening information database in existence. The BGA and NRDC are making the NRDC Theatre Greening Advisor available at no cost to all theatre production worldwide.
The newÂ BGAÂ Greener Lighting Guide, designed to help compare greener stage lighting instruments, will be linked to the NRDC Theatre Greening Advisor and both are scheduled to launch today,Â January 27th, 2014.
BROADWAY GREEN ALLIANCE ACHIEVEMENTS TO DATE:
Broadway theatresÂ have replaced all their marquee and outside lighting with energy-efficient bulbs (over 10,000 bulbs!), saving approximately 700 tons of carbon emissions per year; switched to more environmentally preferable cleaning products and appliances; and established recycling, water filtration and energy efficiency programs.
Broadway showsÂ now have a BGA liaison, or Green Captain, at nearly all shows, bringing greener practices backstage.Â Â Green Captains come from all aspects of productions, and sometimes even the star of the show participates in this important role. Bryan Cranston, Alan Cumming, Hugh Dancy, Montego Glover, Harriet Harris and Carol Kane have all served as BGA Green Captains.
Running showsÂ are saving money through reduced waste.Â ManyÂ shows now use rechargeable batteriesÂ in microphones and flashlights, keeping thousands of toxic disposable batteries from the waste streamÂ every month.Â Â WickedÂ went from using 38 batteries every performance to using only 96 rechargeable batteries in a year!Â Â Many shows also print their own cast-change stuffers â€” on recycled paper â€” saving reams of paper as well as money.
Events and initiativesÂ held by the BGA are now part of the fabric of Broadway, includingÂ semi-annual electronic-waste and textile recycling events in Times Square and a free binder exchange (operated in partnership with Actorsâ€™ Equity Association) where anyone can pick-up or drop-off binders for use in readings and rehearsals. This keeps binders out of the waste stream and encourages re-use. Over the last five years, the BGA has collected over 15 tons (31,000 pounds!) of e-waste,Â and nearly 10,000 pounds of textiles.
OutreachÂ programsÂ have brought the BGA to theatres throughout the United States, at colleges, off-Broadway and regional and touring venues.Â Internationally, the BGA is a founding member of the International Green Theatre Alliance.Â The BGA reaches theatre professionals and audiences through its website filled with information and resources, and through social media such as Facebook and Twitter.Â Today,Â the BGA also launched the BGA Greener LightingÂ Guide, in partnership with PLASA.
NRDC THEATRE GREENING ADVISOR
TheÂ NRDC Theatre Greening AdvisorÂ is a free online guide to help theatres across the country to implement eco-intelligent practices. The tool provides BGA members with valuable and detailed information on all elements of greener theatres and productions.Â The NRDC Theatre Greening Advisor supports the work of all six Broadway Green Alliance committees with extensive resources for greener efforts related to Pre/Post Production, Production, Venues, Touring, Education, and Outreach. This guide helps theatres continue to commit to energy efficiency, recycling programs, waste reduction, water conservation, smart paper purchasing and use, and other smart operations. In doing so, theatres and productions across the country are helping to keep our nationâ€™s air and water clean, reduce their contribution to global warming, protect biodiversity, and reduce toxic chemicals use, while seeing cost saving benefits.
â€œIn the past five years, the Broadway Green Alliance has become a part of nearly all Broadway productions, and now is working with Off-Broadway, regional theatres, colleges, and many other venues and shows in and outside of the United States,â€Â Â saysÂ Charlie Deull, co-chair of the Broadway Green Alliance.Â Â Â â€œWe areÂ grateful to the NRDC for its work on the NRDC Theatre GreeningÂ Advisor, which will be a valuable tool for the many BGA participants and allies working to make theatre, and the planet,Â greener.â€
â€œThe single most important thing we can do to help save the planet is to change cultural assumptions and attitudes about how we should relate to Planet Earth,â€ saysÂ Dr. Allen Hershkowitz, Senior Scientist at the NaturalÂ Resources Defense CouncilÂ who helped to co-found the BGA. â€œBy promoting energy efficiency, recycling programs, waste reduction, water conservation and other smart operations, theatres and productions will help keep our nationâ€™s air and water clean, reduce their contribution to global warming and achieve cost saving benefits at the same time.â€
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THEÂ BROADWAY GREEN ALLIANCEÂ (BGA)Â educates, motivates and inspires the entire theatre community and its patrons to implement environmentally friendlierÂ practices. Â The BGA (formerly Broadway Goes Green) was launched in 2008 as an ad hoc committee of The Broadway League and has become a program of Broadway Cares/Equity Fights AIDS. The BGA brings together all segments of the theatreÂ community, including producers, Broadway and Off-Broadway theatres in New York and around the country, college drama programs, theatrical unions and their members, and related businesses. Working closely with the Natural Resources Defense Council (NRDC), the BGA identifies and disseminates better practices for theatreÂ professionals and reaches out to theatreÂ fans throughout the country, and through alliances, internationally.Â www.broadwaygreen.com.
THE NATURAL RESOURCES DEFENSE COUNCIL (NRDC)Â is an international nonprofit environmental organization with more than 1.4 million members and online activists. Since 1970, our lawyers, scientists, and other environmental specialists have worked to protect the worldâ€™s natural resources, public health, and the environment. NRDC has offices in New York City, Washington, D.C., Los Angeles, San Francisco, Chicago, Livingston, and Beijing. Since 2007, NRDC has been a world leader in entertainment and sports greening. NRDC is a principal environmental advisor to the Academy of Motion Picture Arts and Sciences and the Recording Academy, as well as a founding partner of the Broadway Green Alliance.Â www.nrdc.org
Broadway Green Alliance:
Rebekah Sale,Â email@example.com
Natural Resources Defense Council:
Jenny Powers,Â firstname.lastname@example.org
Elisa Shevitz,Â email@example.com;
Erica Ryan,Â firstname.lastname@example.org
The Broadway Green Alliance was founded in 2008 in collaboration with the Natural Resources Defense Council. The Broadway Green Alliance (BGA) is an ad hoc committee of The Broadway League and a fiscal program of Broadway Cares/Equity Fights Aids. Along with Julieâ€™s Bicycle in the UK, the BGA is a founding member of the International Green Theatre Alliance. The BGA has reached tens of thousands of fans through Facebook, Twitter, YouTube and other media.
At the BGA, we recognize that it is impossible to be 100% â€œgreenâ€ while continuing activity and â€“ as there is no litmus test for green activity â€“ we ask instead that our members commit to being greener and doing better each day. As climate change does not result from one large negative action, but rather from the cumulative effect of billions of small actions, progress comes from millions of us doing a bit better each day. To become a member of the Broadway Green Alliance we ask only that you commit to becoming greener, that you name a point person to be our liaison, and that you will tell us about your green-er journey.
The BGA is co-chaired by Susan Sampliner, Company Manager of the Broadway company of WICKED, and Charlie Deull, Executive Vice President at Clark Transfer<. Rebekah Sale is the BGAâ€™s full-time Coordinator.
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