Just days before the start of theÂ UN COP21 Climate ConferenceÂ held in Paris and during theÂ French state of emergencyÂ following terrorist attacks earlier this November, 600 posters were covertly distributed and hung within the city. The posters were not taped to poles or distributed in public grounds, but secured behind glass at bus stops around the city. The large-scale posters were advertisement replacements, fake corporate ads designed by 82 artists across 19 countries to satirize messaging found throughout the Parisian streets.
Organized by theÂ BrandalismÂ project, the citywide sweep is meant to challenge the corporate takeover of the Paris climate talks, forming ads that target the link between corporationsâ€™ advertising with consumerism, global warming, and fossil fuel consumption. The posters reference many of the climate talksâ€™ corporate sponsors including Air France, Dow Chemicals, GDF Suez (Engie). Many of the Photoshopped images use the same branding and voice as the original advertisement, forcing the audience to take a deeper look at theÂ content of the hundreds of posters dotting their daily commute.
â€œBy sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution â€“ when actually they are part of the problem,â€ said Brandalismâ€™s Joe Elan.
byÂ Christopher JobsonÂ on November 30, 2015
Escif,Â Jimmy Cauty,Â Neta Harari, Bansky-collaboratorÂ Paul Insect, andÂ Kennard PhillipsÂ were just a few of the dozens of artists who created posters for the Parisian installation. You can see many more of the 600 posters created to challenge the UN COP21 Climate Conference over onÂ Street Art NewsÂ and Brandlismâ€™s own website
The post, Brandalism: 82 Artists Install 600 Fake Ads Across Paris to Protest the COP21 Climate Conference,Â appeared first onÂ MELD.
meld is an ongoing interactive global art platform and collaborative catalyst to commission, produce and present ground-breaking and evocative works of art embedded in the issues and consequences of climate change. meld invites exceptional artists and innovative thinkers dedicated to the moving image and committed to fostering awareness and education to join us in our campaign for social change. Through a collaborative dialogue, we hope to provoke new perceptions, broaden awareness and education and find creative solutions concerning climate change, its consequences and its solutions.
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