Reducing emissions in the screen industry

This post comes from Creative Carbon Scotland

CCS Carbon Reduction Project Manager Fiona MacLennan recently attended a training session on BAFTA’s Albert carbon calculator. Fiona shares thoughts and skills learned from her experiences on this course–

I was recently invited to attend a training session held in the home of BAFTA in London on the BAFTA Albert consortium’s Albert carbon calculator. Albert was developed by a consortium of companies including BAFTA and 9 others in the industry to help TV productions become less carbon intensive. The Albert system allows production teams to make an early assessment, at the pre-production phase, of the probable carbon footprint of the whole lifecycle of a production. The objective is to highlight any areas which are particularly carbon intensive at a stage when changes to production methods are still possible.

We first examined the reasons why it’s important to train the industry in calculating and reducing emissions:

  • Screen is a voice for everyone
  • Screen productions are very energy intensive
  • The screen industry is staffed by freelancers so there is a need to find a common way of working sustainably in the industry which will be adopted by all production companies

We discussed the indicators for climate change and the need to reduce current trends of increasing emissions:

  • The worldwide IT industry has to play its part as it is similar in size to the aviation industry, producing around 2% of global emissions.
  • On average, producing one hour of television produces about 11 tonnes CO2e compared with emissions of about 4.5 tonnes for an average UK home for a year.
  • Making informed choices on major emissions contributors, like generators for external filming/broadcast or travel for artists and production crews, can significantly reduce the overall footprint of a production.

The Albert system provides simple checklists tailored for the most common genres of production. Filling in the checklist allows the production team to create an emissions estimate for the planned production. Questions require information that is easily accessible, such as the number of presenters working on the production and what equipment will be used.

A footprint based on the genre average is calculated by the Albert program and the format is designed to make emissions more understandable to the team.

When all aspects of the production process are taken into account, programmes which combine filming on location with a studio based element are the most carbon intensive genre (12.4 tonnes CO2e per programme hour) with purely studio based programmes having the lowest average footprint (5 tonnes CO2e per programme hour).

The preproduction estimate of emissions can be used to focus the team on finding ways to reduce emissions for the most carbon intensive activities and equipment.

More efficient lighting, the use of smaller generators and better travel choices have all contributed to typical overall reductions in emissions of 20%.

Changes towards more sustainable practices are likely to result from a number of areas:

  • action by communities and individuals
  • businesses improving processes
  • introduction of new technologies and legislation

One of the major drivers for improvement among companies and business in general is the risk to their reputation if they do nothing to reduce emissions. Audiences expect them to show leadership.

albert_plus_mark_positive_01.inlineTo promote this, the Albert team have produced an accreditation questionnaire (Albert+) which is a means of allowing production companies and suppliers within the screen industry to demonstrate that they are working sustainably.

Questionnaire responses are audited by the Albert team and accreditation is only granted if minimum standards are achieved. The accreditation allows production companies to display the Albert+ logo as part of their credits and this certification is very much valued.

Albert has been endorsed by a number of commissioning companies including Sky and the BBC. Production companies working with Sky have been required to complete the preproduction footprinting process for some years now. Over the last 4 years, 1000 documented footprints have been recorded for a wide variety of production types which have allowed the Albert team to recognise the most carbon intensive activities within broadcasting.

A database of useful case studies is available on Media Greenhouse which describes some of the ways companies have been able to reduce the carbon footprint of their productions.

For further information on our future plans for promoting and supporting sustainability for the screen industries in Scotland please contact Fiona MacLennan (Carbon Reduction Project Manager) by email or give us a call at 0131 529 7909.

The post Reducing emissions in the screen industry appeared first on Creative Carbon Scotland.


Creative Carbon Scotland is a partnership of arts organisations working to put culture at the heart of a sustainable Scotland. We believe cultural and creative organisations have a significant influencing power to help shape a sustainable Scotland for the 21st century.

In 2011 we worked with partners Festivals Edinburgh, the Federation of Scottish Threatre and Scottish Contemporary Art Network to support over thirty arts organisations to operate more sustainably.

We are now building on these achievements and working with over 70 cultural organisations across Scotland in various key areas including carbon management, behavioural change and advocacy for sustainable practice in the arts.

Our work with cultural organisations is the first step towards a wider change. Cultural organisations can influence public behaviour and attitudes about climate change through:

Changing their own behaviour;
Communicating with their audiences;
Engaging the public’s emotions, values and ideas.

Go to Creative Carbon Scotland

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