Iâ€™ve just posted an interview that Caleb Klaces did with Leo Murray for on the main RSA Arts & Ecology website. Murray did the clever little viral video Wake Up Freak Out – Then Get a Grip which has been doing the rounds on the net.
Art has the ability to move people in a way that nothing else does. In the world we live in today, screen media is the most prominent cultural feature. People spend the majority of their waking hours staring at screens (computers and TVs), which gives you a clue if youâ€™re trying to propagate social change. If you donâ€™t try and come at people through their screens youâ€™re just standing behind them tapping them on the shoulder saying â€œHey, over hereâ€¦â€. Itâ€™s really clear that thereâ€™s no way to bring about the social change that we need to deal with climate change without the use of screen media. Aside from mass media, Iâ€™m pretty certain that The Age of Stupid [which Murray animated the first three minutes of] is the most powerful tool to motivate people around climate change that exists now. It does the opposite of what I do in my film, it barely addresses the science at all. Itâ€™s set in the future and uses narrative to suck you in. Taking a historical view seems a very productive perspectiveâ€¦