TenduTV mainstreams and monetizes dance film – Time Out Chicago

TenduTV just got a big write up in TimeOut Chicago (online and print). The article can be found by clicking this link:http://chicago.timeout.com/articles/dance/90546/tendutv-mainstreams-and-monetizes-dance-film

We have a truly exciting upcoming release schedule and look forward to bringing dance to new and existing audiences through the highest quality and most user friendly digital network in existence today.

YouTube radically changed the landscape for dancers and fans, as personal video collections and archival rarities made their way online. But the scenery didn’t change for the famously cash-starved field of dance itself. Enter Marc Kirschner, 36, founder and general manager of media-distribution label TenduTV. As the company’s site puts it, “No other art form has as much of an imbalance between popularity and revenue capability [as] dance, and we believe the time has come for a change.”

A graduate of Northwestern University and Columbia Business School, Kirschner worked in digital-media strategy consulting; the United States Tennis Association and producers for Discovery and National Geographic were among clients of his prior venture Sumaki. He shrewdly shifted his focus to the dance world. Companies and choreographers couldn’t control their content as it showed up online; many weren’t even aware that snippets from discontinued and slow-selling videos to which they owned rights were suddenly pulling in millions of views. (Just as young tennis pros pore over clips of Roger Federer’s forehand, aspiring ballerinas obsessively re-watch superstars perform tricky solos and pas de deux in which they hope to be cast some day.)

via TenduTV mainstreams and monetizes dance film – Time Out Chicago.