On the eve of the premiere of Age of Stupid, an email from director Franny Armstrong:
Tabloid Revolution: Three million people will have choked on their cornflakes this morning when they read Peteâ€™s column in the Sun. See attached. â€œWe – that is humanity – have only a couple of years left to act if we are to stop catastrophic climate change causing the deaths of hundreds of millions of people.â€ In The Sun.
Pete being Pete Postlethwaite. The column is an achievement in itself in a paper that last year published a column by Kelvin MacKenzieÂ headlined Global Warming Doesnâ€™t Exist.
The Age of Stupid has been an exemplary campaign, from the crowd-funding strategy that raised Â£450,000 to meet production cost, Â£130,000 to meet distribution and publicity costs and a further Â£164,000 for political campaigns running alongside the movie, to an incredibly efficiently run grass-roots internet strategy to get the words out.