How 2009 became the year of the campaign movie from RSA Arts & Ecology on Vimeo.
Charles Clover energised the campaign to alert the world to approaching fish stock collapse earlier this year with the filmÂ The End of the Line. It was a great example of how a single coordinated attack using the right media can produce a quantum leap in awareness. I spoke to him andÂ the Guardianâ€™s Environment Editor John Vidal about how an imaginative, passionate and above all clever approach can galvanise action and force suppliers and politicians to rethink their strategy.
But heâ€™s scathing about how the broader environment movement has failed to grip the public imagination. Responding to a recentÂ IPPR survey that said the public were â€œboredâ€ with climate change:
Itâ€™s because environmentalists are very boring, he says. They used not to have jobs when I got into this business. They had something very burning and interesting to say which quite a lot of people wanted them not to say, and people tried to shut them up. They were very exciting people to know, and they didnâ€™t have a pension fund. Now they have pension funds and sit around in offices and try and think of something interesting to say, and not a lot of them achieve it.
Has the professionalisation of the climate movement creating a beast that feeds itself? Is that part of the reason the public finds climate activists, in the words of the report â€œsmugâ€?
Charles Clover and John Vidal were in the house to discussÂ The End ofÂ the Line at a screening organised byÂ RSA Events who run the best public lectures series youâ€™ll find in London â€“ and you donâ€™t have to work here to think that. Follow them onÂ http://twitter.com/RSAEvents
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