Cirque du Soleil is one of my favorite entertainment companies. I was so pleased to learn from Lyn Heward, their COO of Special Projects, that a strong environmental ethic guides their work, e.g. they installed a seven layer filtration system for their O show in Las Vegas.
Obviously, they are all about the arts. Not as obvious is the fact that Guy Laliberte, the Founder of Cirque du Soleil, is passionate about ensuring equal and clean access to water. He created the One Drop Foundation, and the foundation is breaking new ground by using theater and the arts to educate people in Central American about watershed management and water conservation practices.
“Making the most of what they have, five eclectic actors are touring the Nicaraguan countryside with a show designed to entertain and educate. This resourceful theatre troupe, HAYTA (Hay theatro del agua, “The Water Theatre”)—founded by the ONE DROP’s Water, Culture and Agriculture in Nicaragua Project combines local folklore and hard-hitting facts to push people to realize how much better life could be if water and other natural resources were used wisely. In Texoxell y el Sueño de Clarita (“Texoxell and Clarita’s Dream”), our heroine meets several characters who use or misuse water. Performances are accompanied by educational and artistic workshops with the theme of collecting and using water more efficiently.”
Applying Cirque’s creative skills to water issues is an exciting marriage I’ll call CSR: Creative Social Responsibility.