A pancake fair in Donetsk, Ukraine, used the last two days of the Pancake week, an Eastern Slavic folk holiday, to encourage local creativity and teach sustainability as a way of thinking.
The organisers of the Pancake Fair, IZOLYATSIA Platform for Cultural Initiatives, had invited about 60 local artisans and designers to communicate with each other and with the local community, to show their products, techniques and hold free workshops for citizens. It became an event which attracted the record number of guests per day — more than 1,500 visitors in three hours.
IZOLYATSIA allegedly received “an ocean of positive responses” on social media after the event, which has inspired the team of organisers to continue this way of giving arts and culture an active role in changes for sustainable societies.
IZOLYATSIA stands for “preservation, cultural replenishment and regeneration”. It is a non-governmental arts foundation located on the territory of a former insulation materials plant in Donetsk, Ukraine. ‘IZOLYATISA’ is the name inherited from the factory.
Culture|Futures is an international collaboration of organizations and individuals who are concerned with shaping and delivering a proactive cultural agenda to support the necessary transition towards an Ecological Age by 2050.
The Cultural sector that we refer to is an interdisciplinary, inter-sectoral, inter-genre collaboration, which encompasses policy-making, intercultural dialogue/cultural relations, creative cities/cultural planning, creative industries and research and development. It is those decision-makers and practitioners who can reach people in a direct way, through diverse messages and mediums.
Affecting the thinking and behaviour of people and communities is about the dissemination of stories which will profoundly impact cultural values, beliefs and thereby actions. The stories can open people’s eyes to a way of thinking that has not been considered before, challenge a preconceived notion of the past, or a vision of the future that had not been envisioned as possible. As a sector which is viewed as imbued with creativity and cultural values, rather than purely financial motivations, the cultural sector’s stories maintain the trust of people and society.
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