Stupid People

Ashden signs up for 10:10

We sign up for 10:10


The Ashden Directory has signed up for 10:10, the collective campaign to reduce carbon emissions by 10% by the end of 2010.

Devised by the team behind Age of Stupid, 10:10 is supporting people and organisations in reducing their use energy in four areas: electricity from the national grid, fossil fuel use on site, road transport and air travel.
We’ll start by calculating our current energy use, see where reductions can be made, and keep track of our progress here on the news page. We are especially interested in the amount of electricity and fossil fuel use involved in supporting the internet, and in finding out how we might calculate the effects of our usage, and if possible reduce it. Beyond that, we are three people working part-time from our own homes. Any meetings are arranged to coincide with other purposes, and most journeys are by train. And, as shown in our video conference for ‘Earth Matters Onstage’ in Eugene Oregon, we are working on how more and different connections can be made without flying. We will start talking with the companies listed on the Directory, to see how they are reducing their energy usage. More on our progress here soon.