marketing

Somewhere That’s Green — TCG Circle

Per its mission statement, Atlanta’s 7 Stages Theatre devotes itself to “engaging artists and audiences by focusing on the social, political and spiritual values of contemporary culture.” One such value—environmentalism—has yielded a clever campaign that simultaneously promotes the theatre and sustainability.

…marketing director Charles Swint says the theatre asked itself, “What are some creative ways we can promote our shows without spending a lot of money?” Piggybacking off the green kick, 7 Stages partnered with the Metropolitan Atlanta Rapid Transit Authority (MARTA) in a campaign where, in return for select buses featuring theatre advertising, 7 Stages will encourage its audience to use environmentally-conscious modes of transportation, like MARTA. “Our staff carpools, bikes and takes MARTA to the office and around town,” says Swint. “We want to encourage our patrons to do the same.” The deal is sweetened by a $5 discount offered to MARTA Breeze Card–holders.

From  Somewhere That’s Green — TCG Circle.

Sustainability in the Audio and Video Industry

Learn about sustainability and green issues for the audio and video industries, for FREE at the comfort of your own…computer!

This one day e-conference is the first of its kind.  SustainabilityAV 2010 will be hosted by Installation Europe (IE) and Pro Sound News Europe (PSNE) taking place on Wednesday 10 November.  Here you will be exposed to pivotal forms of sustainability within the pro-audio and video sectors along with presentations geared by SustainabilityAV’s mission of “Environmental sense makes business sense.”  Professionals will have the opportunity to learn about how to run businesses in a “greener” way, save on costs while better managing budgets, and enhance marketing of green objectives/ethics and business practices.  This event will consist of six conference sessions followed by interactive lectures by international speakers who are innovating this market.  What a wonderful contribution for those in the arts who are implementing sustainability!  If you are interested in getting involved or simply want to learn more about his event click here.

Go to Arcola Energy

Sustainability in the Audio and Video Industry

Learn about sustainability and green issues for the audio and video industries, for FREE at the comfort of your own…computer!

This one day e-conference is the first of its kind.  SustainabilityAV 2010 will be hosted by Installation Europe (IE) and Pro Sound News Europe (PSNE) taking place on Wednesday 10 November.  Here you will be exposed to pivotal forms of sustainability within the pro-audio and video sectors along with presentations geared by SustainabilityAV’s mission of “Environmental sense makes business sense.”  Professionals will have the opportunity to learn about how to run businesses in a “greener” way, save on costs while better managing budgets, and enhance marketing of green objectives/ethics and business practices.  This event will consist of six conference sessions followed by interactive lectures by international speakers who are innovating this market.  What a wonderful contribution for those in the arts who are implementing sustainability!  If you are interested in getting involved or simply want to learn more about his event click here.

Go to Arcola Energy

Nothing Says Earth Day….


…like thousands of gallons of paint, enough to cover 2.8 acres of roof!

This past week, marine mural artist Wyland updated his Long Beach Convention Center mural and painted a globe on the roof of the circular building. The artist, who worked for free with donated paint, said the mural is “a gift to the world.”

I’m not sure where the art ends and marketing of Wyland’s brand begins. (He’s got a hotel, record company, studio, DVD business, etc.)

Um, am I just a hater? Anyway, so glad Earth Day is over for this year.

> Another good article on the Wyland mural here.

Go to Eco Art Blog

Graphic Design and Printing Resources

We recently found Renourish (http://www.re-nourish.com). From their site: “Renourish is a resource for the graphic design industry. When green design is usually discussed, most people think of buildings, products or even cars, but what about packaging? Shouldn’t magazines, business cards, brochures and websites be green? At renourish, we’re helping to start the conversation on green graphic design by providing defintions, tips, and links to sustainable resources designers can use to make their work a little greener.”

While Renourish is an excellent resource for graphic designers, it is also a resource for those of us that require graphic design. I’m a big advocate of graphic design and using graphic designers. They are experts in clear and inventive communication from way-finding (signage) to brochures and on and on, visual coding is an important part of an effective communication strategy. Reframe that as a marketing strategy and you’ve got why we think this is going to be a great resource for you an your practices. If you’re looking for sustainable choices for printers, papers, inks and so on, please check them out. We’ll put a link up and you’ll always have a way to find them.