We want to understand how the creative community is thinking about the coming decade and what it perceives as the critical drivers for change. We will be making the case that environmental sustainability is a big one, and, with your help, mapping a five to ten year plan.
‘Sustaining Creativity’ is a series of conversations and events exploring environmental challenges, drivers of change, and the opportunities that transformative solutions offer to the creative community.
‘Sustainability’ generally refers to an approach that balances social, financial and environmental considerations. Julie’s Bicycle’s focus is environmental sustainability. While we recognise and seek to reinforce the synergies between social, financial and environmental wellbeing, economic and social development are ultimately contingent on a healthy planet.
Sustaining Creativity will take a holistic approach, intent on shoring up strength and wellbeing over the coming decade. It will consider the likely systemic changes already influencing mainstream thinking and put sustainability at the forefront of creative and cultural innovation.
Sustaining Creativity will:
Discover what the business critical issues are perceived to be from a wide range of representatives from the creative community.
Extend ambition about what is possible using real examples.
Identify some key shifts needed to develop a creative infrastructure commensurate with global challenges.
Outline what might be done over the next five to ten years to create optimal conditions for change.
Foster confident decision-making that looks beyond political and funding cycles
Produce a series of events and publications
We are working with partners including the Technology Strategy Board, Sustain RCA, RSA, Volans, Pervasive Media Studios, John Elkington, John Kieffer, John Holden, and Haworth Tompkins Architects exploring the following themes:
Alternative approaches to how we measure and explore value culturally, socially and financially
Thinking about how digital connectivity and data can influence our approach to environmental change
Developing design methodologies and partnerships to increase circular use of resources and materials within the sector and more widely
How do these key issues affect Boards and Senior Leaders in the arts?
Watch videos from the Sustaining Creativity launch event in November 2013 byclicking here.
We will be holding a conference on Wednesday 28th May 2014 to present some of the early findings from our survey, and to engage the sector in a further debate about what the next steps should be. For more information about the day, click here.