European Union ministers have called for culture to be put at the “heart” of the blocs new economic plan, the Europe 2020 strategy according to Helen Spongenberg on euobserver.com 4/6/10. It could mean that Europe will invest more in its creative industries as a source of future growth. In late April, the E.U. executive is set to adopt its “Green Paper on Cultural and Creative Industries,” aimed at unlocking the economic potential of cultural and creative industries in Europe, a sector that generates five million jobs and represents 2.6 percent of GDP in the 27-nation bloc. The sector includes areas as diverse as cinema, music, publishing, the media, fashion, interior and product design, cultural tourism, performing arts and heritage. Critics warn that Europe should not neglect cultural diversity and caution against homogenizing European culture.