In acknowledgement of their exceptional leadership in the Broadway community’s ongoing initiative to become greener
New York, NY – February 26, 2015 – The Broadway Green Alliance (BGA) is pleased to announce the creation of a new award, the Green Broadway Award, to honor an individual, show or organization for outstanding achievement in making Broadway more environmentally friendly.
Jujamcyn Theaters received the first Green Broadway Award in acknowledgment of their environmental leadership. Jordan Roth accepted the award at the Broadway League’s Biennial Conference in Ft. Lauderdale, FL.
BGA Co-Chairs Susan Sampliner and Charles Deull commented, “Important changes are built on leaders taking action. The nominations represent an outstanding group of individuals and theatres. Our winner this year stood out for its leadership internally, in the community, and beyond. At all levels, from porters and cleaners using better products to its President, Jordan Roth, tweeting about greening, the organization has incorporated innovation into its operations and communicated them to others. Complementing its internal actions, Jujamcyn has played a key leadership role in the community, thanks to dedicated support from Jordan Roth and Paul Libin, as well as VP of Building Operations, Jennifer Hershey.”
Jujamcyn’s greening programs included:
- Switching to eco-friendly cleaning products and dilution centers
- Instituting water filtration systems
- Installing bike racks
- Overhauling recycling program and signage
- Instituting energy curtailment and measurement
- Switching all marquee and outside lighting to energy-efficient bulbs.
Jordan Roth, President of Jujamcyn Theaters, stated, “All of us at Jujamcyn are so proud to be a part of a theatre community that cares so deeply about our environment, and we are grateful to the Broadway Green Alliance and our own Jennifer Hershey for helping us all do our part. There may not be any change in our world as daunting as reversing climate change, but we’ve all learned together that small change adds up to big change. One different light bulb, one recycled battery, one safer cleaning product. Multiplied by every performance of every show, every week, across Broadway, across the country. Together, small steps become big leaps.”
The Broadway Green Alliance was founded in 2008 in collaboration with the Natural Resources Defense Council. The Broadway Green Alliance (BGA) is an ad hoc committee of The Broadway League and a fiscal program of Broadway Cares/Equity Fights Aids. Along with Julie’s Bicycle in the UK, the BGA is a founding member of the International Green Theatre Alliance. The BGA has reached tens of thousands of fans through Facebook, Twitter, YouTube and other media.
At the BGA, we recognize that it is impossible to be 100% “green” while continuing activity and – as there is no litmus test for green activity – we ask instead that our members commit to being greener and doing better each day. As climate change does not result from one large negative action, but rather from the cumulative effect of billions of small actions, progress comes from millions of us doing a bit better each day. To become a member of the Broadway Green Alliance we ask only that you commit to becoming greener, that you name a point person to be our liaison, and that you will tell us about your green-er journey.
The BGA is co-chaired by Susan Sampliner, Company Manager of the Broadway company of WICKED, and Charlie Deull, Executive Vice President at Clark Transfer<. Rebekah Sale is the BGA’s full-time Coordinator.
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