The Arts (music, poetry, theater and film) are one of the best vehicle in which to reach specific target audiences with your message. Hollywood films (An Inconvenient Truth), Live Aid, and Rock the Vote are some examples that come to mind. However, I think we’re only just scratching the surface and need to more fully integrate sustainability messages into cultural programming. Someone needs to create a Sustainability Hip Hop Dance that rivals the Macarena. Maybe the movements could simulate recycling?
I’m glad to see eco-luminary, Bill McKibben, agrees with me and is spurring a tidal wave of climate change art. Check out Bill McKibben’s article on the state of climate change art, includes references to many great works of eco-art. Also check out his 350.org Art Page which showcases the intersection of marketing, art, and climate change.