On the eve of the premiere of Age of Stupid, an email from director Franny Armstrong:
Tabloid Revolution: Three million people will have choked on their cornflakes this morning when they read Pete’s column in the Sun. See attached. “We – that is humanity – have only a couple of years left to act if we are to stop catastrophic climate change causing the deaths of hundreds of millions of people.” In The Sun.
Pete being Pete Postlethwaite. The column is an achievement in itself in a paper that last year published a column by Kelvin MacKenzie headlined Global Warming Doesn’t Exist.
The Age of Stupid has been an exemplary campaign, from the crowd-funding strategy that raised £450,000 to meet production cost, £130,000 to meet distribution and publicity costs and a further £164,000 for political campaigns running alongside the movie, to an incredibly efficiently run grass-roots internet strategy to get the words out.